5 Reasons Why SHORT Copy Is WINNING Copy
It's all too easy to use lots of words to tell your story but it's a huge challenge to do it with LESS words.
- Visually it's much more appealing to look at (and less daunting to read)
- People get your point faster - humans are impatient
- You'll get more engagement, which leads to followers, which leads to customers
- People won't get bored (and click away). But most importantly of all...
- Your conversions will be higher - shorter copy ALWAYS gets more signups, shares and sales than longer copy
So in other words. Go Short. If you can use half the words, then use HALF THE WORDS.