5 Reasons Why SHORT Copy Is WINNING Copy


It's all too easy to use lots of words to tell your story but it's a huge challenge to do it with LESS words.  

  1. Visually it's much more appealing to look at (and less daunting to read)
  2. People get your point faster - humans are impatient
  3. You'll get more engagement, which leads to followers, which leads to customers
  4. People won't get bored (and click away).  But most importantly of all...
  5. Your conversions will be higher - shorter copy ALWAYS gets more signups, shares and sales than longer copy

So in other words.  Go Short.  If you can use half the words, then use HALF THE WORDS.