Posts in Uncategorized
Have you heard of Cryptocurrency?
 
The original cryptocurrency...  but is it going to last?

The original cryptocurrency...  but is it going to last?

 

I'm not sure if you've noticed, but the world is changing.

And one thing that's changing even faster than our adoption of the internet and connected devices is how money and assets are being held and transferred.

Cryptocurrency - the often thought of world of money laundering, Silk Road and the dark web is becoming a mainstream way of owning and transferring wealth.

Here's just some of the big ones:

  • Bitcoin - the original cryptocurrency and creator of countless new millionaires and billionaires, and still the largest crypto by market cap and price-per-unit value
  • Ethereum - a newer cryptocurrency that also offers the ability to create smart, self-executable contracts between parties that could revolutionize everything from insurance to software sales
  • Ripple - a cryptocurrency that's designed specifically to take on the multi-trillion dollar international finance industry by allowing institutions in different countries the ability to transfer large sums of cash in seconds (avoiding the slow and expensive ways that banks currently send money)
  • Litecoin - a fresh, new cryptocurrency that was built by an ex-Google engineer that's now got a Top 5 market cap
  • Stellar - a simple cryptocurrency that also has fast transfer times, allows development using its platform (and was designed by one of the co-founders of Ripple)
  • QTUM - a smart cryptocurrency that's designed for business - watch this space...

The incredible thing about cryptocurrency is that it's (generally) untraceable, anonymous and highly secure.

Here's why:

Under every type of 'crypto' is what's called a Blockchain.

Blockchain is essentially that - a chain of blocks - and each 'block' is an encrypted section of a transaction and ownership ledger.

Your bank keeps a ledger of all account owners, balances and transactions, and it's the same with blockchain, except the information is encrypted in a publicly viewable ledger that can't be tampered with.

In simple terms, it means anyone in the world can buy, sell, or transfer wealth securely, without any government controls or chance of theft.

It does however mean that if you lose your private 'keys' to your cryptocurrency 'wallet', that you've also lost your money too. Or if you transfer funds from your wallet and get the address wrong, there's no one to call to claw it back.

Cryptocurrency is transforming how people can transfer money - I could get a new customer in Mumbai, India and instead of having to worry about using Western Union, Moneygram or PayPal, they could literally send me the equivalent amount of money that I'm charging for my copywriting services in AUD, in Bitcoin, Ethereum, Ripple or Litecoin (or any of the other 1,500+ coins now available).

And the best part is that it can happen securely in seconds... No waiting for payment settlements, no risk of forged payment receipts, and no government restrictions on currency transfer limits. 

Think Facebook has changed the world? Wait until everything from food sources to internet services are recorded, tracked and transferred using blockchain.

The best is yet to come.

 

PS: If you're launching a new Cryptocurrency coin or token via an ICO (Initial Coin Offering), then talk with me about producing the right sales copy to suit your potential market. I'm a cryptocurrency investor and have written for ICOs previously, so I'd love to hear about your project. Get in touch with me at rob@getcopy.com.au

‘Palm-Hits-Face’… The dreaded typo and how to avoid it.

 

“I always do my best proofreading after pressing send”

There’s nothing worse than sending an important email, publishing an article, or submitting a job application and then realising you’ve misspelled something…

Oh, hang on. There is something worse: Not realising at all.

As a professional writer, one of your first jobs is to become a grammar / spelling ‘nazi’. And that comes with a downside, because you start seeing typos, misspellings and grammar fails… all the time, all over the internet.

Even the guy who replaced President Obama in the White House needs to proofread:

 

"No dream is too big, no challenge is to great. Nothing we want for the future is beyond our reach."

 

Well done Donald. And they gave you the keys to the nukes…

When I saw this epic fail from someone that should know better (or at least have qualified people who can correct things for him), I realised it was time for a spelling & grammar article.

Hopefully, it'll save some of you from making colossal failures like this one.

 

Here are 5 ways to avoid dreaded typos (and making a goose of yourself professionally):

 

1.   Use a professional writing tool like Grammarly. EVERYONE SHOULD USE IT (Ok, that was a sales plug, but really, Grammarly is the spellcheck wonder tool of the twenty-teens). It’ll automatically pick up on all sorts of errors in your documents, as well as online.

You can even use a FREE version of it for most of your work online - check it out here.

(Yes... you should use it).

2.    Use your spellcheck tool in Word, Pages, etc. They’re free with your word processor. You just need to actually use them.

3.    AFTER having run a spellchecker, or Grammarlytake a moment to read your document / comment / article from top to bottom.

4.    Leave your work for a while (don't send it straight away). Professional copywriters will walk away from their desk or do a different project for a while, and then come back to their document later with a fresh mind. When you read something over and over, especially after having just written it, you’ll easily miss things that a fresh read can pick up on instantly. If it’s not urgent, don’t send it.

5.    Get someone to READ IT. This is especially important with key documents like a CV / Cover Letter, an important business proposal, or an article that’ll be read by hundreds of people (like this one - yes I did have a friend look over it). A different set of eyes looking over your writing can pick up on all sorts of things that you’d otherwise miss.

If you have a problem when it comes to spelling and grammar, that's totally ok.

Even Richard Branson struggles (he has Dyslexia and had difficulty at school) but he didn't let that hold him back.

Whatever you do, just don’t use poor spelling as an excuse for why you haven't done something - you don't need to when there are a huge number of great tools that can help you turn out amazing work, error free.

When you send emails or documents with errors that have your name (and the company’s name) on them, you’re damaging your reputation and potentially losing business.

Ask yourself, would you take critical advice from a lawyer who’s emailed you with terrible spelling; or a medical specialist who has awful grammar? 

No, you’d be looking for another one, because in the back of your mind you’ll be wondering what else they’re doing wrong.

(And on that point – if you work at a legal practice and don’t have a professional spelling and grammar tool like Grammarly running, you’re really putting yourself at risk of failure.)

Where is it ok to misspell a few things, or ignore good grammar?

Other than drunk-texting your friends at 2 am? Well, even that counts too.

With content being online (sometimes forever) you’re likely to have screen captures of your messages come back to haunt you later. The lesson there is, if you're going to text (or tweet - I'm looking at you, Donald) at 2 am, at least use good spelling and punctuation.

Spelling and grammar matter all of the time, even when you're commenting on a post on LinkedIn or a business Facebook page. You need to remember that YOUR FACE AND NAME are permanently logged beside your poor writing…

Which, as our friend Donald has discovered, reduces your credibility instantly, leaving an impression of rushing, recklessness, and lack of due care and attention.

Here are some basic things to look for in everything you write (including your 2 am text messages while inebriated):

·     Use capitals at the start of sentences.

·     Use full-stops at the end of sentences.

·     Use a capital letter for names, including people and businesses.

·     Don’t use ALL CAPS unless you really need to (some terrible eBay listings come to mind).

·     Use shorter sentences... I shouldn’t need to take a second breath just to be able to finish reading your sentence.

·     There is a difference between there, their, they’re. There's also a difference between you're and your. Learn the difference and get it right.

Take the time to do things properly, it’s worth it

We’re not perfect, it’s part of being human. Even I’ve sent things with a spelling mistake before (and literally had the palm-hits-face moments we joke about).

The thing to remember is to take your time. Rushing is the biggest failure of any writer, and the creator of the greatest number of mistakes.

It’s totally ok to speed-type at 250 words per minute to smash out the idea while it’s fresh in your mind. But don't then rush to press 'send' straight away.

Look over your words, make sure they flow, and that everything you’ve said makes sense. It takes hours to write great work, and seconds for it to lose all of the impact it was meant to generate.

Yours in awesome spelling,

Rob Sattler

PS: If your company needs help with your writing, whether it’s proofreading, writing sales emails that convert, or simply a rework of the text on your website, just let me know. You can contact me at rob@getcopy.com.au or 0414 990 360.

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3 Good Reasons Why You Need More Sales

Every business is about transactions – either providing a service or a product, in a few big orders (or a lot of regular little ones).

And in business - if ‘transactions’ stop, your business stops growing too. Which is why it's important to focus on sales.

I’m extremely grateful to have worked for some of the most entrepreneurial people in Australia, both in my previous sales career and now in my copywriting business (GetCopy).

The one thing I’ve learnt that stands out above all else? That sales make the world go ‘round...

 

Here’s 3 GOOD REASONS Why You Need More Sales:

1.  SALES drive momentum – when you’re motivated to build your sales volumes, you also build momentum right across your business. More sales means more output (like stock, labour, hours etc)…  and when you’re thinking about sales, you’re also thinking about resourcing. The other thing is your team will get excited, because more things will be happening and more money will be coming in through door. Which leads to point #2…

2.  SALES bring in profit (to do more things) ­– a business without a constant flow of new sales coming in is a business that’s on the way to dying. Regular, new sales bring in PROFIT, which can help you expand, stock up, hire new employees and pack cash away. Which leads to point #3…

3.  SALES keep your business growing and changing there’s nothing worse than having a business that isn’t going anywhere. It’s a recipe for staff to move on, customers to leave and for your business to fade into nothingness after missing the next wave of market innovation. The western concept of never-ending growth etc. is actually a fallacy (as it’s simply not possible) but in the context of your business’ lifetime, growth and change are very good things.

What’s the takeaway? FOCUS ON SALES…

  • Refine your sales processes to make sales as EASY and AUTOMATED as possible.
  • Don’t bog down your sales team with clunky sales tracking or needless reporting or long-winded contract processes… 
  • Automate, speed-up and simplify as many things as you can so that they can focus on making more money for the business.
  • And lastly – aim HIGH. One thing I learnt from working for one of Australia’s most successful telco entrepreneurs is that without an audacious sales goal, sales isn’t fun, nor inspiring.

Aim high, reward well, and watch your success grow.

I hope this article helps? For more sales tips and how-to’s for marketing and copywriting – check out www.getcopy.com.au today.

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Got A PLAN?

One of the biggest failings I used to have when writing sales copy was not having a plan for how the copy was going to go.

It often involved having an idea, getting started, then realising 2 hours later that the 4 or 5 pages I'd written was off the mark and didn't cover all of the key points.

Don't let that be you.

Writing with a plan is simple. Here's the 5 key steps (plus 1 bonus):

  1. Read the brief you've got and do any extra research required then note down the key selling points.
  2. Work out what you must cover (the minimum to get the conversion) and have some options as 'extras' in case your copy needs something to bolster conversions when the main points are covered.
  3. Write your headline, all of your subheadlines and your CTA.
  4. Flesh out the rest of your copy, following the flow of your subheadlines and CTA.
  5. Go back and check you've covered every key selling point that needs to be mentioned to get the conversion.
  6. Drink wine, congratulate yourself. 

It's really not that hard - but if you skip this step, you just won't produce copy that's as good as it could be.

 

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4 out of 5 won't read past your headline...

Make your headlines amazing...

  1. Tell your prospect what your page is about

  2. Tell them a benefit

  3. Make it captivating

  4. And do it all in 8-9 words (or less)

You can do it... Just write several and then pick the best one.

Pro Tip: If your prospect reads your headline (email subject, web page headline or landing page) and can't tell (a) what you do and (b) some immediate benefit to them then START OVER. ;-)

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Why it's a bad idea to write the way you think you should...

Keep it conversational... 

If you're sitting down to write a promotional piece, a new page for your website or simply an autoresponder email, there's only one thing you need to remember: to keep it conversational.

Because writing 'sales copy' isn't about selling in the way you might think it should be.

Selling in print (whether it's online or offline) is all about having a conversation - simply telling people about what you have to offer and why they should get it from you.

Nothing fancy, no 'special sauce' required.

And if you think that just because you're a big corporate, a law firm or even a technical company, that you need to use heavy technical jargon to look like you know what you're talking about - you're sadly wrong.

- Every publicly facing piece of copy needs to be written in a simple, easy-to-understand, conversational style or you'll risk losing engagement with your audience.

For instance:

WRONG 

"Our technical specialists will analyse your spectrometer results using algebraic computations on our cloud server infrastructure while instituting the highest degree of compilation skills".

RIGHT 

"Our experienced technical staff will analyse your spectrometer results using a combination of cloud servers and software to provide you with a high degree of accuracy and a better overall result"

- It's still technical, but a fifth grader could understand it (which is the level that sales copy should always be written for).

The other reason for conversational copy? 

Conversational copy is so much more enjoyable to read... When you're on a page where you can easily follow what's being said, it relates to you and gets your mind thinking about how this could solve your problem / fulfil you desire - then it's good copy.

If it's using lots of exclamation marks and sounds like it's either too boring (technical and not engaging) or too 'in your face' (like that used car salesman cliché), then it's not going to win.

How do you write conversationally then?

It's actually a lot easier than you think.

So many people 'struggle' to write conversational sales copy but it's simply like talking. Just like I am with you right now - it's no different.

When you overcompensate, try to be tricky and write as if you're an 'expert', that's when no one will care for what you're offering (or worse, even finish reading what you've written).

Here's a simple formula for sales copy - 

1. Uncover a problem they have like this "We understand that for some spectrometer users, getting good quality results can be tough"

2. Confirm it for them like this: "And for some researchers, even finding a provider that can compile their results using good quality software and hardware is challenging"

3. Tell them what you can do, like this: "We're here to change the way researchers get their results compiled. Our comprehensive software runs on cloud servers with huge capacity, so no matter how big or small your project is, we can help you for an affordable price"

4. Tell them how to get it (easily), like this: "Getting started is really simple - just get in touch with our analysis team (here) about the challenges you've faced with your spectrometer results and we'll contact you shortly. We look forward to getting you the quality data you're hoping for."

Maybe a little fictitious - but even for a highly technical business, the copy can be very simple yet still get the point across professionally.

My main tip - don't overthink it, just write like you're having a conversation with someone. 

Write well, 

Rob.

PS: For more info on how you can write more fluidly, check out our copywriting blog here.

Why your choice of business name is critical

You might not realise it, but your business name says so much about what you’re about. Just like the first 30 seconds of meeting someone new, your business name gives an impression too.

If you've chosen a name that just has a personal significance to you, but not to your potential customers, you're going to make it harder for yourself before you even make the first sales call.

Unfortunately, names of things are subconsciously analysed by people so if your business name doesn’t give an indication of what your business is about, then you’re setting yourself up for a challenge, right from the start. 

That's why you need to put ego aside and choose a trading name that speaks to your clients needs, desires and wants.  Not some funky name you've liked since you were a kid. 

Here’s 5 Ways To Choose The Perfect Business Name

  1. Use the name of your product, service, or industry in your name. Humans like things to be simple, so by having words in your business name that state what you do or offer means that prospective customers instantly know what you’re about.  ‘ZTA Pty Ltd’ doesn’t tell me anything about your business, whereas ‘ZTA Home Cleaners Pty Ltd’ will have me calling you if I’m looking for my house to be cleaned.
  1. Keep it short. I know, that sounds like another copywriting virtue (and it is). Again, humans like simplicity, so if your business name is 2 or 3 words, or a modern single word variation that comprises two words, like ‘Megaport’, then you’ll get more engagement instantly. Having 4 or 5 words in your business name is way too long. 
  1. Don’t use funky spellings. I know you might have a ‘thing’ for a particular business name that has a unique spelling but if you have to spell the business name every time you use it, then you’re making it harder to do business with you. You’re also setting yourself up for a lot of future problems with transactions, as your clients or suppliers will miss-spell your name on invoices and other documents, as well as missing out on many web searches because people can’t spell your web address correctly. You might be tempted personally, but remember - it’s not about you.
  1. Check that you can get a domain for it. Yes, we’re in 2016 and if you don’t think ‘web address’ when you’re thinking ‘business name’, then you’re going to have problems. Don’t go losing potentially thousands of dollars in future business all because a prospect can’t search for you online because you’ve insisted on a business name that doesn’t have the domain to match.
  1. Create a list of EVERY possible business name first. Seriously, spend the time to write down at least 50 different business names or combinations so that you’ve covered every single keyword that describes what you do or the product you provide. You might have one company name in mind but you’d be surprised what can happen when you brainstorm a list – you might just see something a whole lot better!

I started with 'Thousand Dollar Copy' as I thought it sounded 'cool' and 'valuable' but customers thought we might be too expensive before even getting a quote. Fail...

'GetCopy' on the other hand is simple and tells them what we do. It also subliminally gives them the confidence that we'll deliver on what they want (that's the power of using the word 'get').

And now... We've got so much work on I need to start saying 'no'.  :-)

Cheers, 'Rob the Copywriter'

Rob Sattler - GetCopy.com.au

PS:  Got an existing business name that you think you could have done better with? Do a name change and use it as a great excuse to get in touch with all of your customers again, update your website and your marketing all in one. It'll be almost like starting afresh!

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7 Reasons Why Your Business NEEDS Great Copywriting

Great copy is soooo important...

Why do I need great copywriting?  Let me put it to you straight:  

In this time of fast-moving internet advertising, hundreds of competing options and short attention spans, you're losing customers if your copy isn't amazing.

Put simply - crap copy equals lost $$$'s. Period.

 

So what can you do about it?

Well, you see a lawyer when you need legal advice and a doctor when you're unwell. Which is why smart businesses hire professional copywriters when they need to update their website, marketing materials or email autoresponders.

 

Here's the 7 Reasons Why Your Business NEEDS Great Copywriting-

 

  1. Poorly written copy is worse than having no copy at all. You'll lose customers if you have copy that's boring, poorly spelt or simply doesn't read well. You might as well just delete it and write 'call us on xxxxx xxxx'. You'd do better.
  2. The world's top marketers START with a copywriter. The biggest selling products in infomercials, high traffic websites and Fortune 500 companies are almost all written by sales copywriters. Great copywriters know how to sell using words. If it works for them, why aren't you doing it too?
  3. Copywriting PAYS for itself. Great copywriting is an investment in the same way as a top-performing salesperson. Except with copywriting, you only pay the copywriter once yet your copy works 24x7 for you - with no lunch breaks.
  4. Your business' reputation depends on it. Your website, landing pages and automated emails are the face of your business and if they're poorly done, then you're happily telling the world that your standards are low. Are they low? We wouldn't think so, which is why your copy needs to match how you do business in person.
  5. Copywriting can bring in 5x, 10x, 100x more business than 'normal' website copy. Think you can't justify spending $1,000 to $2,000 having your website written professionally? Unless you're selling paperclips one-at-a-time, 5x your revenue would have to be a lot more than $1,000.
  6. Sales Copywriters (or Direct Response Copywriters like us) know how to structure every single word, paragraph, headline, action statement to get the biggest results. We know what should and shouldn't be included in the copy as well as how to match the tone and style to your audience.
  7. Great copywriting simply makes your audience go 'WOW'. Which means they subscribe, call, and buy from you, rather than your competitors.

Your business deserves written words that put you in a good light and produce a profit for you. So get your website looked at for improvements by a good copywriter - and make sure they explain exactly why the changes they'll make will help improve your results.

If you'd like a FREE review of your website copy or a quote for having your website, landing page or email series written by us, then get in touch at rob@getcopy.com.au right now.

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5 Reasons Why SHORT Copy Is WINNING Copy

 

It's all too easy to use lots of words to tell your story but it's a huge challenge to do it with LESS words.  

  1. Visually it's much more appealing to look at (and less daunting to read)
  2. People get your point faster - humans are impatient
  3. You'll get more engagement, which leads to followers, which leads to customers
  4. People won't get bored (and click away).  But most importantly of all...
  5. Your conversions will be higher - shorter copy ALWAYS gets more signups, shares and sales than longer copy

So in other words.  Go Short.  If you can use half the words, then use HALF THE WORDS.

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Sometimes it's not about selling

Copywriting is 'Salesmanship in Print' - which is mostly true.  

But sometimes it's not about selling, it's about getting key information onto a page so that your website visitors can get what they want and make a decision quickly.

We've all been guilty of building up a big story to sell something, I certainly have been both in face-to-face selling as well as in writing copy.  When you're trying to compel a complete stranger to take up your service / buy your product, it's justified to give them a carefully worded preamble to get them into the right frame of mind to spend money with you.

If you're dealing with a highly educated audience however, that preamble could have you lose their interest.  

This is especially the case if you offer higher end services or products and you're using Google Adwords or some other form of paid traffic to get your visitors.  If they're savvy, they just want the facts and the opportunity to take action.  

Here's 5 things to avoid when dealing with savvy website prospects:

  1. Don't 'build them up' first with a story.
  2. Don't 'sell' to them, just tell them. Be simple about it.
  3. Don't use a headline or sub-headline that's fancy.  Just tell them what you do and give them a benefit in the same sentence (if possible).
  4. Long paragraphs - get to the point ok!  If you can use half the words, then use half the words.
  5. Give them a great closing offer, like a FREE report, FREE consultation, FREE strategy session, so that if they've read what they want to hear / found what they're looking for, they'll go straight for the offer.

Remember to ask yourself:  "If i'd just clicked on an ad and landed on this [your] webpage, would be getting the info I want quickly and have an opportunity to buy?"

If the answer is no, then you've got some work to do.  

Here's to great copywriting,

Rob.

PS:  If you'd like a review of your website copy for $99 (refundable off any work we do), then get in touch with me here.  Some simple improvements could make a massive difference to your website's profitability. 

 

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It's just a conversation.

Selling is talking, and copywriting is no different.

Just write like you're talking with someone, then go back and make sure your sentences are crisp, concise and that they flow well.

Then go back again and remove any words that don't directly add to the copy.

If you've done that and it reads in an engaging way, then you're onto a winner. 

 

Rob.

 

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Mission Statements & Eye Rolls

Well, we all have to start somewhere and so, this is the #1irst blog post...

Introducing GetCopy

GetCopy is about producing top-rate work for web marketing / website development firms. 

When hiring a full-time copywriter doesn't make sense for your workflow and outsourcing to India isn't appealing, then GetCopy is your solution.

We will do our best for you.  Always.  

I know some companies have these magical looking mission statements on their walls, all clad in gold saying "we provide the best service" (eye roll)...  So I'm not going to do the same here.

What we are going to say though is this: We're human.  We have families.  We have stuff that happens to us, just like it happens to you.  It's our enthusiasm, our energy and our dedication to the job that you can count on.

We've got one singular purpose: do the best we can for every client, on every job. If that means a late night then so be it. But quality always comes first.  

Here's to becoming part of your team.

 

Regards, Rob.

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