4 out of 5 won't read past your headline...
Make your headlines amazing...
Tell your prospect what your page is about
Tell them a benefit
Make it captivating
And do it all in 8-9 words (or less)
You can do it... Just write several and then pick the best one.
Pro Tip: If your prospect reads your headline (email subject, web page headline or landing page) and can't tell (a) what you do and (b) some immediate benefit to them then START OVER. ;-)