4 out of 5 won't read past your headline...

Make your headlines amazing...

  1. Tell your prospect what your page is about

  2. Tell them a benefit

  3. Make it captivating

  4. And do it all in 8-9 words (or less)

You can do it... Just write several and then pick the best one.

Pro Tip: If your prospect reads your headline (email subject, web page headline or landing page) and can't tell (a) what you do and (b) some immediate benefit to them then START OVER. ;-)